Featured Articles

• Trey Wingo at ESPN Party
  

  Try Wingo and Chris Collins I met Trey Wingo the other day. Great guy... Sports Center might as well be the only thing on TV with all the bad news on the economy. My favorite phrase from Sports...

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• Protected: Service Department Pit Stop Email Sequence
  

  This post is password protected. To view it please enter your password below: Password: ...

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• What The Car Business Needs Can Be Found At Apple
  

  I hope someone at a car manufacturer is more than just watching the Apple launch of the new “Ipad.” It’s the execution of a pure old-fashioned product launch, which is exactly what we need a car manufacturer to step up and...

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• Service Advisor Training: Circle Of Trust
  

  I had the idea for the "Circle Of Trust" on a flight back from the east coast. I had been talking to some service advisors and was explaining how to think about the customer relationship long term. Explaining that the...

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• Automotive Marketing: Fixed Ops Case Study (Direct Mail vs Email)
  

  I did a case study of what pulls better, direct mail or email marketing. We had two Car Doctor Service Clinics at the same time. One we promoted through direct mail and the other we promoted through email only. With one...

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