15Sep, 2008

The most important 15 minutes of the day

15minutes1

I have had clients on several occasions tell me they wish that their sales meetings had as much energy and focus as our daily shift meetings in service. It’s not that easy for the managers to keep the meetings fresh. I think it’s my Secret Service Society number one challenge to keep the advisors engaged. We find the better the games and meetings, the harder they are to top or duplicate. The advisors do get somewhat jaded after 90 days. I am constantly blown away by what some of the managers come up with.

15 minutes that can up your sales, C.S.I. , communication, productivity, and morale. It is a simple thing to implement. It’s a shift meeting 15 minutes before you open service or, as your sales dept opens everyday. If your service department opens at 7:00am, the meeting starts at 6:45.

Would you start your day off without a plan? Well your employees might be. They might be wandering in late and unnoticed.

Employees need to be trained and reminded of what they need to be doing and what’s important everyday.

Set the mood for the day with an upbeat music.
Start the meeting with music playing a bit louder than you can talk above. It sets an up mood and automatically lifts the mood and tempo of the morning.

Suggested music (ITunes I-mixes)

http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewIMix?id=284961259

http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewIMix?id=279178031

Hand out numbers, talk about important issues, number of appointments that day, sales tools, games for the day…Games for who has the most tires sold by 2pm or how many advisors can sell the most alignments or do the best walk around.

Who should attend?

Managers
Service Advisors/Sales staff/Finance Staff
Service BDC Manager

Guest speakers

Other Department Managers
GM
Owner
Elvis

It’s important to keep meetings up and positive. Make the focus selling and customer service.
I would never address issues or poor performance in the meeting. I would avoid any negative coaching. I would do coaching one on one. For example: If an advisor is bad at paper work and is missing signatures on ro’s. I would pull him in and coach him one on one. I would not make the whole team listen to me talk about missing signatures. You can loose the enthusiasm and attention of the top performers. You get more impact one on one.

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Digging for Profits By Chris Collins - Dealer Service Training Specialist

MR. X Service Manager
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