Featured Articles

• Automotive Marketing: Fixed Ops Case Study (Direct Mail vs Email)
  

  I did a case study of what pulls better, direct mail or email marketing. We had two Car Doctor Service Clinics at the same time. One we promoted through direct mail and the other we promoted through email only. With one...

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• Happy New Year
  

  2009 already has the makings of a "Dogs...

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• Viva Las Vegas… Urban Myth, Great Bobby Flay Quote For Service Managers & Service Advisors
  

  Vegas Baby! My whole team and I where in Vegas a couple weeks ago. We did some work for our friends at “Park Place” who just moved into that market from Dallas (Great car guys… not many like them with a...

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• 2008 “Top Dog” Managers and Advisors
  

  Top...

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• 10 Things Your Employees Are Thinking About
  

  How often are you using training to refocus your employees on what’s important? I suggest a 15 meeting at the beginning of every shift. Get your team mentally focused on the important stuff right at the beginning of the day. This...

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