Featured Articles

• Automotive Marketing: Fixed Ops Case Study (Direct Mail vs Email)
  

  I did a case study of what pulls better, direct mail or email marketing. We had two Car Doctor Service Clinics at the same time. One we promoted through direct mail and the other we promoted through email only. With one...

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• My Top 17 Must Read Business Books of All Time
  

  “I find television to be very educating. Every time somebody turns on the set, I go in the other room and read a book.” -Groucho Marx It's no secret that successful people read a ton of books, so I wasn't surprised to...

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• They Made Us Into Cartoon Characters
  

  I have been holed away for the most part working on my new book geared at Service Advisors. The working title is "The Millionaire Service Advisor - My Life Story." The premise of the book is how the good old fashion art...

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• The most important 15 minutes of the day
  

  I have had clients on several occasions tell me they wish that their sales meetings had as much energy and focus as our daily shift meetings in service. It’s not that easy for the managers to keep the meetings...

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• Wont Help Your C/P Sales or C.S.I But Still Funny
  

  This Is What Happens When A Hard Core Rams Fan Bets Against The Raiders....He has to wear a Raiders Jersey For A Week Carl You look like a real member of RAIDERS NATION P.S. What happen to my...

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