Featured Articles

• When A Rock Band Has A Clear Vision
  

  Cold Play Has It All Summarized On One Little Piece Of Paper I love this stuff..... One of my observations on very successful people is it's rarely a mistake. I have seen it over and over  again.. If you saw...

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• 2008 “Top Dog” Managers and Advisors
  

  Top...

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• You Can Sell Frozen Water If You Have A Sales Process
  

  I Love Vegas.... My wife and a couple of our friends (Rock and Rock Harder) went with us to Vegas to see Motley Crue. We were walking through the Mandalay Bay and were stopped by a group of pretty girls in Fur...

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• Walk Around Role Play With “Number One” (Induction Service)
  

  I was recently asked to roll play how I would sell an induction service by “Number One” “Number One” is his nickname because he won our monthly BMW advisor competition 6 out of 12 months last year. Sometimes it feels like...

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• Automotive Marketing: Fixed Ops Case Study (Direct Mail vs Email)
  

  I did a case study of what pulls better, direct mail or email marketing. We had two Car Doctor Service Clinics at the same time. One we promoted through direct mail and the other we promoted through email only. With one...

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