Featured Articles

• Interview: Mr. X "Automotive Service Manager" at the top of his game
  

  Meet Mr. X an Automotive Service Manager I recently caught Mr. X in  Las Vegas and twisted his arm to sit down and let me interview him. He is the real deal with an Effective Labor Rate of $173.99 Not surprising with all...

  Read More>

• You Can Sell Frozen Water If You Have A Sales Process
  

  I Love Vegas.... My wife and a couple of our friends (Rock and Rock Harder) went with us to Vegas to see Motley Crue. We were walking through the Mandalay Bay and were stopped by a group of pretty girls in Fur...

  Read More>

• Automotive Marketing: Fixed Ops Case Study (Direct Mail vs Email)
  

  I did a case study of what pulls better, direct mail or email marketing. We had two Car Doctor Service Clinics at the same time. One we promoted through direct mail and the other we promoted through email only. With one...

  Read More>

• Better than sexting… CP, ELR, Net-to-Gross
  

    Late Saturday afternoon I was home watching Talladega Nights with Murphy and Christina my two bulldogs. Then I got the messages… Check these out! These are actual screenshots from my phone: Better than sexting is getting a text from one of...

  Read More>

• Happy New Year
  

  2009 already has the makings of a "Dogs...

  Read More>