Featured Articles

• Automotive Marketing: Fixed Ops Case Study (Direct Mail vs Email)
  

  I did a case study of what pulls better, direct mail or email marketing. We had two Car Doctor Service Clinics at the same time. One we promoted through direct mail and the other we promoted through email only. With one...

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• Increase Your Service Department Sales This Summer (H20 Profit Exploder)
  

  We literally went from selling 6 "Express Details" a day to 24 by one simple change in our process….Watch video Increase Your Customer Pay Sales This Summer 1. Create a Detail/Spa Menu (Good, Better, Best) 2. If at all possible, present the menu...

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• Interview: Mr. X “Automotive Service Manager” at the top of his game
  

  Meet Mr. X an Automotive Service Manager I recently caught Mr. X in  Las Vegas and twisted his arm to sit down and let me interview him. He is the real deal with an Effective Labor Rate of $173.99 Not surprising with all...

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• Carl’s Message to his team for January 2009
  

  Secret Service Society Member Carl has a great habit of renaming the months in correlation with his goals ...Rocktober (October), C/P Cember (December) January is going to be "Millionary" ...

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• 10 Traits of Outstanding Service Advisors
  

  10 Traits of Outstanding Service Advisors 1. Make a great first impression with customers. A first impression is made in the first 40 seconds of a contact. If the customer is a woman, you probably have only 30 seconds. The following...

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