Featured Articles

• Walk Around Role Play With “Number One” (Induction Service)
  

  I was recently asked to roll play how I would sell an induction service by “Number One” “Number One” is his nickname because he won our monthly BMW advisor competition 6 out of 12 months last year. Sometimes it feels like...

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• 10 Traits of Outstanding Service Advisors
  

  10 Traits of Outstanding Service Advisors 1. Make a great first impression with customers. A first impression is made in the first 40 seconds of a contact. If the customer is a woman, you probably have only 30 seconds. The following...

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• Automotive Marketing: Fixed Ops Case Study (Direct Mail vs Email)
  

  I did a case study of what pulls better, direct mail or email marketing. We had two Car Doctor Service Clinics at the same time. One we promoted through direct mail and the other we promoted through email only. With one...

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• They Made Us Into Cartoon Characters
  

  I have been holed away for the most part working on my new book geared at Service Advisors. The working title is "The Millionaire Service Advisor - My Life Story." The premise of the book is how the good old fashion art...

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• What The Car Business Needs Can Be Found At Apple
  

  I hope someone at a car manufacturer is more than just watching the Apple launch of the new “Ipad.” It’s the execution of a pure old-fashioned product launch, which is exactly what we need a car manufacturer to step up and...

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