Featured Articles

• Interview: Mr. X “Automotive Service Manager” at the top of his game
  

  Meet Mr. X an Automotive Service Manager I recently caught Mr. X in  Las Vegas and twisted his arm to sit down and let me interview him. He is the real deal with an Effective Labor Rate of $173.99 Not surprising with all...

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• Automotive Marketing: Fixed Ops Case Study (Direct Mail vs Email)
  

  I did a case study of what pulls better, direct mail or email marketing. We had two Car Doctor Service Clinics at the same time. One we promoted through direct mail and the other we promoted through email only. With one...

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• When A Rock Band Has A Clear Vision
  

  Cold Play Has It All Summarized On One Little Piece Of Paper I love this stuff..... One of my observations on very successful people is it's rarely a mistake. I have seen it over and over  again.. If you saw...

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• Last Years “Top Dog” Service Advisor Event
  

  As you can see from the video, our Top Dog Advisors had a blast at last year's Top Dog Event. I took them to the Hard Rock in San Diego for the weekend and we had them Mastermind and share...

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• Better than sexting… CP, ELR, Net-to-Gross
  

  Late Saturday afternoon I was home watching Talladega Nights with Murphy and Christina my two bulldogs. Then I got the messages… Check these out! These are actual screenshots from my phone: Better than sexting is getting a text from one of...

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