automotive marketing

25Jun, 2012

They Made Us Into Cartoon Characters

I have been holed away for the most part working on my new book geared at Service Advisors. The working title is “The Millionaire Service Advisor – My Life Story.” The premise of the book is how the good old fashion art of collecting customers, pays for your house, cars, kids college education and so [...]

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8Jun, 2011

Automotive Marketing: Fixed Ops Case Study (Direct Mail vs Email)

Case Study: $120,000 in Parts and Labor Sales in under two weeks. What pulled better Email or Direct Mail?

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Digging for Profits By Chris Collins - Dealer Service Training Specialist

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